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To summarize, just a few questions to ask when looking at a digital product license: Can you resell the product? If so, can you resell the resale rights? Can you create a new product? Can you use the content individually or as part of a membership site? Can you package the product with other products or give it away as a bonus? Does the license only let you use the product as Web content or break the product into articles? When it comes to marketing, content is king. For those that engage in network marketing or do any kind of business promotion, one of the biggest challenges is how to get that content.
Crawling the web and lifting what you find is, of course, unethical and illegal. All content is issued a copyright as soon as it is finished. You can, however, obtain the rights to use content that someone else created. There are several different types of rights you can buy to content, including resale rights and PLR or private label rights. Resale rights give you the legal authority to redistribute content. They are often more expensive. Most marketers deal with PLR or private label rights, which allow you to use, publish and even change the content to suit your needs.
Here are a few tips to help you get the most marketing punch out of your PLR content. Most contracts for private label rights allow you to alter the content as much as you like and claim authorship of the text, graphics or photos. It is to your benefit to mix things up a bit. This is especially true when it comes to Internet marketing. Search engines rate your site based upon the unique content that they see.
If you have the exact same marketing text and articles as your competitors, the odds are that your site will be buried. However, doing simple things like changing article titles and mixing up the body of the piece to make it more personalized can increase your ratings. Besides changing the content and claiming it as your own, you may or may not have other rights to the content that you have purchased. Different contracts are sold with different terms. It creates a situation in which not only are PIs on the hook for paying for the license, but they are also then required to pay for training.
Some training programs are better than others so what the investigator gets out of the training is debatable. Most license opponents say that professional development and taking additional training courses is their choice and should not be forced upon them by the government.
Another perspective is that this requirement could be biased, favoring those who run the training programs, which often include retired police, FBI, CIA, and military personnel; those in the other camp feel that those offering training programs do have more to offer than the average joe.
Furthermore, some PIs report that licenses are a prerequisite to getting access to certain jobs and tools of the trade, such as record and database access. Private investigators rely heavily on skip tracing to locate subjects, and not having this access would be detrimental to their ability to do their jobs.
The question then becomes if there were no license requirements anywhere, how would these databases determine who could access the information? Who would then be responsible for the cost to approve access? Government oversight is a subject that, depending on who you ask, either produces fierce opposition or strong proponents. As we mentioned, some investigators feel it should be a choice and any requirements shouldn't be dictated to them by the government.
Others feel that having these requirements elevates the profession, and if it takes the government requiring these, it only weeds out those not willing to do the bare minimum. However, things can get complicated for investigators who operate in locations where there are several layers of government oversight in place. In the United States, there could be state license requirements, requirements from the county, and even the municipality, which would all have an associated cost.
Some feel that the oversight should be left to private entities, like state associations. That way investigators can choose to adhere to more strict requirements if they want to do so… or not.
One of the major criticisms of there being licensure requirements for PIs is that it places additional fees on the investigator simply to operate in their chosen profession.
State licensure fees, training fees, mandatory levels of insurance, and more are all now costs of doing business when maintaining a license is a requirement. Running a business, no matter what profession, incurs some costs.
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